Dr. G. Clotaire Rapaille is an internationally known expert in Archetype Discoveries and Creativity. His unique approach to marketing combines a psychiatrist’s depth of analysis with a businessman’s attention to practical concerns. He has written more than 17 books on these topics. Two of those books are Creative Communication, now used as the standard reference for the French advertising industry and The Culture Code.
Dr. Rapaille’s technique for market research has grown out of his work in the areas of psychiatry, psychology, and cultural anthropology. His work is an extension of the work done by many of the great scholars of the twentieth century, including Jung, Laing, Levi-Strauss, and Ruth Benedict. His website is https://archetypediscoveries.com
“Most of the time people have no awareness relating to their subconscious behaviors, and the reason behind why they make choices. This is why we need to define a process that allows us to access that information.”